Work / Case study

ORVA: a storefront you can browse like a rail.

Most clothing sites look the same: a hero banner and a grid.

We wanted the first screen to feel like walking into a store. Clothes hang on a rail, you brush past them, and the one you touch turns towards you.

ORVA is a concept brand we built end to end to prove the format: storefront, product photography and creative.

Garments hang on a real rail and turn on hover, drag or swipe. A 3D-feeling product carousel built from photo turntables, not a WebGL heavyweight.

Click a garment to pull it off the rail into a quick view with front/back, sizes and add-to-bag, without leaving the page.

Editorial product pages with front/back views and detail crops, size selection, sticky add-to-cart on mobile and related products.

Slide-out cart drawer, free-shipping threshold messaging and a clean demo checkout flow, ready to wire to Shopify or Stripe.

24 on-hanger product photos generated, then cut out and relit by our pipeline into turntable frames, cards and quick-view assets.

Swipeable rail with auto-glide, thumb-reachable actions and fast WebP assets. Most fashion traffic is on a phone.

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